|
|
|
|
 |
06/09/05: Exhibitor Magazine Praises Astec's Model Approach
|
|
|
Astec, Inc.'s tradeshow booth at CONEXPO-CON/AGG 2005 was anything but orthodox, the large equipment manufacturer opting to show 1/8th scale models of two complete Hot Mix Asphalt (HMA) facilities instead of full-size drums and silos. Exhibitor Magazine, a publication for advertising and marketing executives and event planners, features Astec's unique "model" exhibit in the magazine's June 2005 issue.
In the article entitled "The Incredible Shrinking Exhibit, readers learn how Astec's manufacturing and advertising departments worked together to construct the two 1/8th scale models and present them at the tradeshow. Paul Shelton, Astec, Inc.'s Director of Advertising, discusses the struggles and rewards of planning the booth. The article offers an inside look at the planning process from the earliest stages to the final presentation at CONEXPO-CON/AGG 2005.
|
Click here to read the article.
|
|
|
|
