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03/15/05: Astec Unveils its Big Surprise at 2005 CONEXPO-CON/AGG

Astec Sponsors NAPA's Young Leaders Reception

Miniature relocatable and portable HMA plants

After years of work and countless inquiries, Astec unveiled two one-eighth scale, steel models at the 2005 CONEXPO-CON/AGG. Advertised as the company's "Big Surprise," these miniature relocatable and portable HMA plants attracted steady booth traffic. While models have been used by many exhibitors over the years, none have come close to the level of detail of these models.

"We worked from actual CAD drawings of the plant components," explained Paul Shelton, Astec's Director of Advertising. "We hand-selected a small group of craftsmen from our shop, and they constructed the models piece by piece, just like full-size plants."

Construction on the plants, or the "Possum Project" as Mr. Shelton dubbed it, began in 2003 at Astec's Chattanooga, Tennessee facility. "It's not just the novelty of the project that inspired us," Mr. Shelton continued. "This is the first time we've been able to take entire plants complete with tank farms to a tradeshow. Every detail that customers will find on a full-size plant can be found here -- down to the knobs on the control house doors."






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